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Channel: Jason Ocker, Author at MarTech
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Here’s why a disciplined story is so vital to digital transformation success

You must feed digital transformation or it dies. Once you’ve gone through the Herculean work of integrating the tech stack, designing and developing great new experiences, and shifting the processes...

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Learn how to discipline your story to serve your digital transformation

A digitally transformed organization is a content organization. You now manage a continuum of experiences across an expanding range of digital customer touchpoints. And all those experiences need...

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